How can we define a cliché? The word itself is a cliché. To avoid using cliché is a cliché. To actually like a cliché may not be a cliché or maybe it is.

With 4000 years of history and a seven billion population what are the chances of something, anything to be completely fresh and new?

What are the thousands of people wearing Che’s photo on their T-Shirts trying to prove?

What are the thousands of people wearing Che’s photo on their T-Shirts trying to prove?

Clichés are a queer inherent paradox of life. They are a paradox since as part of our herd behavior we tend to do what everybody does and yet we also try to be unique at the same time. The age-old struggle between conformity and individuality. Going with the group gives us a measure of security and comfort that if something goes wrong we are not alone, nothing will go wrong for so many. So we choose the same jobs as most, despite our inner desires. We are careful about the stuff we spend money on and so we go to popular restaurants, read best sellers, watch top grossing movies and so on. The keyword in the previous sentence is “popular”. Going for something popular is what everyone does. Then when does the popular turn into a cliché?


When the popular is replaced by something else and yet people keep going for the older version out of habit. Upcoming, popular, clichéd, old-fashioned are the stages in the life of a social trend. And corresponding to the trends there are always a less sizable bunch of rebels (who actually keep reinventing the ‘upcoming’). And the ways the rebels react again falls into a pattern and when people start following a rebel, the spark is lost. Isn’t it ironical? In order to defy a system, you fall into another system. If you really want something fresh and new, come up with it yourself. Else your self-perceived mutiny doesn’t make a dram of difference to the world.

But is it really possible to come up with something no one has thought of before? I think there are 2 answers to it – yes and no. The road of a pioneer is a hard one – strewn with disappointments, frustration and a lifetime of ridicule. Few live long enough to see a day when their work is truly appreciated. But in any case you never know if some person in some far away place didn’t already do it before you and your breakthrough may have come few years or even days too late. So in a very broad sense, doing something for the first time or inventing something is a rare privilege requiring an incredible amount of skill, hard-work and luck.

And yet, though it may lose its importance to the masses, your effort and idea was your own. I call it a personal invention. I thought of it, I followed it I achieved it. Someone did it before – kudos to him. But that does not diminish the personal significance of carving out your life yourself.

There is just one way not be a cliché – think and decide for yourself. Make your own path, be a stone in the pond. Like a lone wolf howling in the night, make a sound to be heard. And chances are there would be other wolves scattered away in distant forests who will listen and howl along with you.